Unemployment, inflation and political chaos followed the First World War in Germany. Yet it was then that graphic design emerged as part of a modern industrial society in the cities of central Northern Europe, not just on posters in the streets, but in letterheads, advertising leaflets, lighted neon sign letters, catalogues for industrial components, and trade fairs. Germany, situated between two powerful avant-gardes, was open to their influence.
To the east was Communism and Constructivism in Soviet Russia; to the west, the doctrinaire enthusiasms of the Dutch De Stijl artists. What was called Commercial Art survived in advertising, notably in the work of the outstanding poster artists such as Hohlwein and Bcrnhard. But visual communication in the 1920s was shaped by the avant-garde artists.
The most prominent artistic movements at the end of the war were Expressionism and Dada. Posters, books and journals produced by Expressionist artists were marked by aggressive illustration, whose violent contrasts were matched by freely drawn lettering or by heavy typefaces originally designed for advertising, and incorporated into business signage designs, and eventualluy exploding in times square, with lighted neon signs, now replaced with lighted Led letters and digital signage.
There was an over-emphasis in these techniques, which left a few remarkable film posters but no lasting mark on design. It was the poets and artists of the Dada movement – anti-establishment, anti-military, anti-art – with their Futurist disdain for tradition, who continued the revolution in the use of words and images. They particularly employed montage, the assembly of ready-made images, and they mixed all kinds of letter forms and printers' ornaments in typographic compositions, bill boards and street advertising.
The advertisement designed by John Heartfield in 1917 to advertise a portfolio of lithographs by his fellow Dadaist George Grosz combined old engraved blocks, found at the printer, with slogans in sans-serif type. The need to lock the type into the printing press demanded rectangular units and thus imposed a strict vertical-horizontal arrangement. To Heartfield this was no restriction: he poured wet plaster around the angled tvpe and blocks to hold them in position for printing. These where then blown up by gpahic artists and used for business signage, and using channel signs for business advertising.
I've entered myself in the OC Fair photography competition this year, and I was hoping to get out and take some last minute photos to see if I take any I like more than what I have already. The problem is I have enough pictures of the beaches here, so where else can I take some nice landscape/nature shots?
I live by Spectrum and I work a lot at Starbucks - however, I'm tired of going there, and the tiny asian-inspired coffee/boba shops in the area. I would like to try something different, maybe someplace with a nice view, and good wifi.
Hi Reddit, could use some help. My dad (68) has an intermediate knowledge of film photography, but has recently switched to digital and would like to learn how to use Photoshop. I'm having trouble finding a class he could take. It seems like all the community colleges in our area require a prerequisite to get into an intro level Photoshop class and I can't find any community centers that offer classes for adults. I have suggested several times that YouTube is a great way to learn until we...
It was a gray Volkswagen just casually driving but not pulling over near Edinger and Magnolia/Newland, and had about 6 cops following but the person was just driving like normal it was really weird. They then took a left up Magnolia towards Bolsa and I just went home and didn't follow. I was super curious as to what happened/what was going on.
Listen, I know the beaches technically close. I also know all of you have spent the night on a beach at some point, don't lie to me! I'm from Texas, the girl I'm seeing right now wants to spend a night on the beach together since I never have, what would be the best beach to do that on? Looking for something with privacy, where we won't be rolled up by patrols or bothered by other people or anything.
It's the 60th anniversary for Fountain Valley, and they're going to be setting off fireworks tonight. I've been impressed by their fireworks shows in the past, so wanted to share. It'll be happening on the Brookhurst side of Mile Square Park. Fireworks show is free, but if you want to park inside the park area it's $5 (I usually park nearby and walk).
Also, looks like a parade tomorrow morning and since it's Fountain Valley SummerFest,...
I am an avid runner and would like to just run outside my door instead of driving to a trail. But, I've heard that the Santa Ana/Tustin area can be rough and don't want to put myself in a vulnerable position. Is there any safe part of the SA/Tustin area to go for a run?