Japanese citizens can become ‘geminis’ – the Japanese for ‘good luck’ – if they sign up to their favourite Japanese entertainment channels on Netflix and Amazon Prime.
The Japanese are one of the world’s most successful streaming services with more than 60 million subscribers.
According to Netflix, Japan’s most-watched country, Japanese Netflix users have surpassed the US and Canada in number of hours streamed each month, surpassing all other countries combined.
The streaming service said the popularity of its content has made it the “world’s most visited and most visited country by foreign visitors”, with more viewers than anywhere else in the world.
However, the Japanese streaming market remains small.
About 70 million Japanese people were born overseas and have lived in Japan since 1946.
According the National Bureau of Statistics, the total number of people in Japan aged 25 to 64 has fallen by 8% since 2000.
About 40% of Japanese people live in metropolitan areas, while the rest of the population lives in rural areas, according to the Ministry of Economy, Trade and Industry.
“Japan’s social media and mobile internet networks, which are also used by the Japanese, have a large number of foreign users,” said Toshiyuki Morimoto, a professor at the Tokyo University of Science and Technology, in a statement.
“In the past, Japanese people tended to keep their mobile phone and internet connections under the covers, but with this trend, people are now increasingly aware of their mobile internet connection and use it to get their daily news and other information.”
According to Morimoto’s research, Japanese netizens use the social media platform more than Facebook and Twitter combined.
Netflix has also been growing fast.
In Japan, the company has more than 100 million subscribers, and it says it has more foreign users than any other country in the global internet.
Netflix said the average Netflix user spends 2,500 hours a month on its service.
“The number of users who use Netflix is almost twice as large as the total population of the country.
The service’s average subscription fee is ¥7,000 ($6.50), and each user is able to add unlimited content for free,” Netflix said.
It said its subscriber base is growing at a faster rate than the total US population, but the company said that the country’s economy has been weak for the last 10 years.
Morimoto said the rise of streaming services such as Netflix could be good news for the Japanese economy.
“If Japan’s economy can grow, and if there is a rise in the number of streaming content users, the country will be able to get back to its competitiveness and achieve its goals,” he said.
Morino added that if the Japanese government does not intervene, the rise in popularity of Japanese Netflix could create a competitive disadvantage for the US, which has a population similar to Japan’s.