The shapes of buildings and there many architectural differences can be a
challenge for business signage, and identifying or communicating your product.
One business sign may be to long and horizontal to accommodate a long message and fit
into a restricted space. Another will require a large vertical shape that must be
seen from a great distance. Although necessary, this variety can lead to
visual chaos unless the signs can be organized into families or visual
groups, which include all the sign types.
A square and a rectangle can be made to relate by giving rounded corners
to both signs, however, too much repetition of the same shape or similar
shape can be monotonous. It is better to vary the shape occasionally if the
situation justifies it. For example, if a lozenge shape is used for a group
of directional signs, a nearby directory can be a rectangle with rounded
comers. The rounded corners of the directory are a subtle relationship to the
half rounded ends of the directional signs without slavishly repeating them.
Relating signs by shape is the most obvious way to create a family of
signs, but there are many other design elements, which can help to strengthen
a basic family relationship. The use of one letter style or alphabet for all
copy in a family group of signs is a normal way to create a strong visual
link. Repetition of similar colors and materials creates another obvious
relationship. Less obvious are the repetition of construction details, sign
supports, or fabrication methods.
A repetition of materials can help unify various signs into a system. In a
similar way, some of the finish materials used to construct a building can
often be used in fabricating its business signage. This repetition of
materials such as polished bronze, dark anodized aluminum, and oak can help
integrate signs with the architecture. These materials are adaptable to
etching, engraving, and other normal sign fabrication techniques, and they
result in signs which are very durable.
It is often possible to utilize existing building surfaces for certain sign
items. The word “pull,” for example, can be engraved into the bronze push
plate of a door. Floor indication numbers might be sandblasted into the
marble or granite wall of an elevator lobby. Signs can also be recessed into
a wall (sometimes called a “mortise”) formed in the wall into which a bronze
plaque or other sign is inserted.
By creating a special place in the
building wall for a sign, the designer gives it a sense of permanency and
oneness with the building. This technique usually requires special planning
and coordination with the architect while the building is being designed. In
some cases, the architect must allow the proper back-up material for
attaching the sign to the wall or ceiling.
The letters sandblasted or cast into a wall, look more permanent then
building letters that are surface-mounted tight to a smooth wall. Cutout
letters mounted flat on a wall can still be very effective. Thick metal
letters of aluminum, bronze, brass, or stainless steel, which are anchored
to the wall with concealed metal pins set in epoxy, are permanent and a solid
looking way to go. Letters with metal sides and Plexiglas face internally
lighted with neon or led's can avoid looking cheap and temporary if well
fabricated. Posted by: Anaheim Signs
Orange County Business Journal
Register Has New VP Advertising/GM
Orange County Business Journal
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